These groups are not clueless when it comes to social media. But their efforts to spin the public may backfire because it can't silence other voices, said Zeynep Tufekci, a fellow at Princeton's Center for Information Technology Policy.
Tufekci said she's having a hard time opening her Twitter timeline because it's littered with people on the ground who are posting "pictures of mangled children's dead bodies." Those photos -- and tweets from people on the ground who are experiencing the violence -- make the spin-heavy feeds from both sides of the conflict seem "hollow" and distortionist, Tufekci said.
She said it's especially jarring because the messages are stacked right on top of each other in her feed.
"I really think that the power of social media in such cases is to make real -- and very excruciatingly real, and horrifyingly real -- what war actually looks like," she said. "These (official) Twitter accounts, (from what) I've seen of IDF, they're trying to make it unreal. They're trying to spin it and have PR, and that is really not working because there are so many pictures coming out of the reality of what it looks like."
She hopes the graphic tweets will remind the public of the grave consequences for both sides. "It's not a social media war," she said. "It's a real war."