Total DMA HH:...................115,543
Multi-Set DMA HH:............ 94,956 (82%)
Cable Penetration:............ 37%
Satellite Penetration:......... 53%
2008 Retail Sales ..............$2.381 Billion (Abilene only)
Abilene is the center of a 22 County Trade Area
Median Age:......................32
Effective Buying Income:..$41,417