Broadway road shows in Abilene break season ticket sales record

Broadway in Abilene series proving popular

ABILENE, Texas - The Abilene Cultural Affairs Council kicked off its 2012-2013 Broadway Season Tuesday night and is boasting record-breaking season ticket sales.

More than 1,800 people attended Cirque Dreams Holidaze Tuesday night.

"We started with a holiday show and the entire series is pretty family friendly and I think people know they can pay quite a bit of money to go to the movies or they could pay just a little bit more and come see a really, really high quality show for the whole family," Director of Abilene Broadway Series & Special Projects Kimmy McNiece said.

The council has worked with Tulsa, Oklahoma-based company Celebrity Attractions to bring the best of Broadway to Abilene. Season ticket sales have been climbing steadily over the years but went up from 750 season passes to 809 season passes this year.

"We are extremely blessed to live in a community that is so supportive of the arts," McNiece said. "They [Celebrity Attractions] pick the four shows that are the lineup for the season and so they just come and tell us what shows are coming. Of course this season, literally as you can tell from the ticket sales, is the best lineup we've ever had to date."

McNiece attributed growing ticket sales to community outreach, sponsors and the family-friendly nature of the shows.

"We have West Side Story next and we have Monti Python's Spamalot and Elvis Lives," McNiece said. "We're just excited that the word is spreading about these really great shows."

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