Radio legend Kidd Kraddick died suddenly at the age of 53.
Kraddick was hosting his annual "Kidd's Kid Golf Tournament" in New Orleans, Louisiana. Jefferson Parish Deputy Coroner Granville Morse said heart disease was “evident” and that drug use was not suspected. A routine toxicology report is currently pending.
Kraddick was a popular morning host out of Dallas. His show was carried in more than 75 markets, including Abilene for years.
"For the first time ever we are Kidd Kraddick in the morning without Kidd Kraddick," Kraddick cast member Kellie Raspberry said.
Kraddick's radio team hosted his show from New Orleans, Monday morning in his absence. The show was all about remembering the radio legend disc jockey.
"He died doing what he loved doing," Raspberry said.
In addition to giving to charity and kids in need, Kraddick was responsible for launching some radio careers.
Former Power 103 radio host Steve Brown got his start working for Kraddick in the late 80's in Dallas.
"I did that for about four years and then once I had my first on-air job at power 103 in Abilene, I'm sure anybody that ever listened to both of us which was probably not that many people would hear the influence that he had on my career," New Country 93 host Steve Brown said. "In fact till this day I still use some of his old jokes as my own basically."
When the news broke of Kraddick's passing, the outpouring on social media exploded. In Abilene, Kraddick's impact is felt deeply.
"People here felt like he was a live on-air personality residing right here in Abilene," Power 103 Station General Manager Ronnie Baird said. "He made everyone feel that way. Certainly he has been very instrumental in our ratings, for (the 18-34) demographic to really skyrocket. We will miss him."
For the remainder of the week, Power 103 will continue to play the best of Kraddick in the morning.