The rise in popularity of South by Southwest is forcing organizers of the state boys basketball tournament to consider either a change in venue or new dates for games that once drew more than 100,000 spectators.
Attendance over the past 10 years for tournament games at the Frank Erwin Center has dropped to less than 70,000. UIL Executive Director Charles Breithaupt says a factor is the difficulty in finding affordable hotel rooms.
South by Southwest, which concludes this weekend, is driving the price of rooms up to $250 to $450 a night. The result is basketball teams and fans forced to find lodging in surrounding towns.
The UIL may move the three-day tournament to another weekend. But if that doesn't boost attendance then organizers may move it out of Austin.