State officials plan to eliminate dozens of specialty license plates, such as ones for Texas Motor Speedway and Dr Pepper, because they've failed to generate enough interest.
The Texas Department of Motor Vehicles now requires that plates have at least 200 users and also have at least that many orders before it authorizes any new specialty plates in the future.
The Dallas Morning News reports there are five-dozen plates that will be phased out starting next year.
The crackdown is driven by police complaints about a glut of confusing tags that began five years ago when the state's exclusive vendor began customized sales.
DMV has approved about 120 plates and rejected five. The vendor, My Plates, has sold more than 185,000 specialized tags, generating $23 million in state revenue.