That sounds fanciful given the popularity of top EPL clubs such as Manchester United, Manchester City, Chelsea and Arsenal, who have all fielded top African players, but Farnan has high hopes.
"If you've got Africa written on your shirt and you're promoting the continent and you're in the Premier League, definitely without question it highlights you," he said.
"The Premier League, as an entity, is almost bigger than Manchester United, Arsenal, Chelsea -- every team involved down to the lowest fan base, they get massive exposure. People are aware of who they are.
"A few years back people might not have known about Wigan -- now everyone knows that there is a Wigan and they play Manchester United twice a year."
Sunderland's own profile has been raised by the presence of prominent British politician David Miliband on its board, where he is vice-chairman.
Miliband plans to continue his role at the club despite deciding to move to the United States, where he will work for the International Rescue Committee -- a humanitarian relief and development organization.
Miliband, a former foreign secretary in Britain's previous Labour government, played a key role in establishing Sunderland's African interests.
"He was out at the foundation last week in South Africa talking to over a hundred leading personalities in Africa about how we will support the program," Farnan said.
Sunderland will undertake a preseason tour of South Africa in July, based around Mandela's birthday on the 18th of that month, and Farnan said the players would be actively involved with the foundation's programs -- which the club has agreed to support for the next three years.
"I'm over there almost every month now in parts of Africa," Farnan said.
"People want to talk to us, they are genuinely interested in the fact that we've linked with football clubs. We've got fulltime staff working in Africa, we're proactive, we're not just going out for a preseason tour and disappearing."