"I'm sat here now as the current winner of the Tour de France, sports personality in the UK, Sir Bradley Wiggins, and I've got that because I won the Tour de France.
"People are in love with this sport and they're in love with it because of the drama that unfolds each day -- the grit and determination people have to go through to win and I think that's what inspires people.
"It's had a tainted history but I think all that is a reminder of where the sport was and where it is now. And it's in a great position."
While its place in the pantheon of sporting theater is assured, Wiggins can attest to its attrition.
For its legions of fans, watching elite athletes push the limits of endurance day after day is as captivating a sight as there is, but that doesn't mean it is always fun to participate in.
"It's one thing racing the tour and being part of it and getting to Paris," Wiggins said. "It's another thing being up there, even wearing the jersey and being on telly every day and interviewed every day.
"At the time it's stressful, it's maybe not enjoyable all the time. But when you look back, when you look at it, you think 'that was some experience really' so it's an incredible thing.